Email is THE most popular activity among Internet users. The secret to successful email promotions is understanding the medium and running with its strengths. The interactive potential of the medium opens up many opportunities for dialogue, sales, consumer participation and research. In addition, you can provide support materials in the
form of documents, images, or links.

Email marketing has many advantages over traditional means like direct paper mails, phone calls, or banner ads.

Some benefits of using email promotions:
• An inexpensive way to reach customers/potential buyers.
• Immediate receipt - the customer can respond within seconds.
• Can function as an entire sales force, reaching thousands in seconds.
• Link directly to your website.
• Track response behavior.
• Reach a regional, national, or global market.
• Recruit new customers.
• You can "visit" the customer instead of waiting for them to "visit" you.
• Retain existing customers.
• Acts as both a direct-response vehicle and branding tool.
• Target and entice recipients with relevant promotions.
• Excellent tool to move distressed inventory.
• Efficient - archive the information for easy retrieval.

Did you know responses to target email campaigns are 7 to 12 times higher than with mass mailings? It is not hard to see why many marketers argue that an email campaign is an important strategy to utilize in conjuction with your website.

What do email promotions do?
• Complement your website.
• Deliver timely information and news.
• Create a dialogue around important issues.
• Provide additional benefits to your membership base.
• Raise awareness.
• Promote products and services.
• Generate loyalty within your customer base.
• Keep current or potential customers up-to-date on new products and services.
• Bring visitors back to your website by keeping your website fresh in their mind.

Email promotions work best when your recipients have asked to receive your emails. Start building your own database of customers for your email promotion foundation now to get the best results.

Please call 512.799.4686 or email info@lakehousemedia.com for more information and pricing packages and discounts.